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Thursday, November 17 2016

It’s 8am and your smartphone starts buzzing with today’s news. You unlock your phone and see the top headlines inundated with tech news. Whether we are watching the news or looking at trending hashtags on social media, we can agree that this past decade has been focused on the tech industry. Every now and then, however, something newsworthy takes us by surprise - something as simple as salt. Salt is one of the oldest and highest demanded ingredients discovered on this planet. The simple ingredient is necessary to our wellbeing and is used to create delicious meals, therapeutic baths, and more.

When we think of a comparable high-demand commodity in the 21st century, tech gadgets and apps come to mind. In today’s world, we are dependent on our smart phones to remind us to do our laundry, check our bank accounts, and Facetime our sweet grandmothers who may be living across the country! This “tech-generation” has encouraged retail stores to carry child-friendly versions of these gadgets, such as the Vtech Kidizoom Smartwatch or the Amazon Fire Kids Tablet.

The tech scene is more prevalent in the Silicon Valley, an area named after silicon chip innovators. The Silicon Valley is home to many reputable tech companies such as Facebook and Google, as well as hundreds of smaller tech start-ups. Companies bounce ideas off one another, meaning consumers are seeing a variety of choices with their tech products. For example, the iWatch, Sony’s Smart Watch 3, and Tag Heuer’s Connected are all wrist wearable tech pieces with their own advantages.

With each person in the U.S. using technology for an average of 15.5 hours a day, a constant stream of energy is necessary. A current study at MIT evaluates an emerging method of power generation called pressure retarded osmosis, in which two streams of water with different salinities are mixed to produce energy. The higher the salinity, the more energy we could acquire to power our technology. Salt could be the ultimate power source for efficient energy production. While technology is a necessity, it is still a luxury. Not everyone in the world has access to it. 

People of different social classes and cultures are incorporating salt into their everyday means. One common way is through soaking in a bath tub. Leo Galland, an internist who directs the Foundation for Integrate Medicine explains that “Magnesium deficiencies are very common globally…An Epsom salt bath is an excellent stress reliever, it relaxes muscles and it’s another source of magnesium.” Taking a simple Epsom salt bath can be beneficial to our bodies.

Not only is salt used for its necessary benefits, but also for a better tasting experience. Salt is the special ingredient that connects the entire world. Just like the internet connects us around the world allowing us to view pictures, read blogs, or watch videos that make us feel a thousand miles away from where we are, salt can do the same. You can create a meal that transports you to Paris, in your kitchen on the West Coast, with Fluer De Del French Sea Salt.

With technology on the forefront of the economy and science it is easy to forget about the other essentials that have been around for thousands of years longer. Next time you are doing something as routine as eating popcorn on the couch or as luxurious as eating at a top-rated restaurant, when you reach for the salt, think of the history and how something so small has made such an impact on history, the economy, technology, and your tastebuds! 

Posted by: Ruhi Thakker AT 10:00 am   |  Permalink   |  Email


​We are the salt of the Earth. From our luxurious bath and spa salts to our worldly gourmet sea salts, we strive to keep you impressed. 
Our philosophy takes root in harnessing natural mineral salts to increase your well-being from the
inside out. Our core mission is to increase our customer's understanding of the wondrous benefits of salt.

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